The Weather Channel(R) Launches New Mobile Weather Service On
Mobile Web 2.0 (SM) From Verizon Wireless
BEDMINSTER, N.J. and ATLANTA, July 1 /PRNewswire/ -- Planning outdoor
activities this summer? Want to know the weekend weather forecast?
Look no further than the new service from The Weather Channel
Interactive on Verizon Wireless' new Mobile Web 2.0-enabled phones.
Verizon Wireless, the nation's leading wireless service, and The
Weather Channel (TWC), the nation's premiere provider of trusted
weather information, announced today that weather information from The
Weather Channel is available to subscribers of the newly launched
Mobile Web 2.0 service.
Verizon Wireless' Mobile Web 2.0 customers can receive current
conditions and exclusive extended forecasts from The Weather Channel
for 98,000 locations around the world -- from wherever they are. In
addition to these important reports, customers can also view
weather-related, regional news articles for the U.S., detailing the
weather's impact on cities throughout the nation.
The new application from The Weather Channel Interactive features
vibrant graphics that more closely resemble those found on TWC's
popular Web site, weather.com(R), which currently ranks as the most
popular source of online weather information, the top news and
information site and the tenth largest site on the Web according to
Nielsen//NetRatings. Additionally, the enhanced application makes it
even easier for customers to search for their favorite locations.
Simply enter a zip code or city name or quickly browse through 18
major cities -- which are also identified by airport codes, making the
search extremely convenient for business travelers. Regular travelers
can also save their favorite locations in order to easily retrieve
timely reports for their hometown, frequent business destination,
weekend vacation spot and other cities of interest.
Mobile Web 2.0 is self provisioning, eliminating the need for
customers to call customer service or visit a Verizon Wireless store
to sign up for the service. Customers simply register for Mobile Web
2.0 content right from their Mobile Web 2.0-capable wireless handsets.