By MATT RICHTEL
PHOENIX, Sept. 16 - The largest telemarketers are desperately
searching for a Plan B, now that Plan A -- stopping the federal
government from establishing a national do-not-call registry -- has
As they gathered here for their annual convention, those who sell
mortgage services, credit cards and corrugated roofing over the phone
say that if they do not change the way they do business immediately,
they may follow door-to-door salesmen into commercial extinction.
Unless the courts intervene, their crisis begins on Oct. 1, the day
the do-not-call registry takes effect. From that day forward,
telephone solicitors who call the 48 million phone numbers that
Americans have voluntarily placed on the list so far will risk fines
of up to $11,000 a violation.
[Lisa Minter note: Remember, our latest, newest group name for reading
NY Times articles is 'telecomdigest1' and the password is 'telecomdigest1'
which we hope will remain available for at least a couple days.