There is a scale of effectiveness in advertising. Roughly:
0 - you don't remember the ad 10 minutes after seeing it
1 - you vaguely remember the ad. Don't remember the product
2 - you remember the ad and agree with the point.
3 - you find the ad interesting and mention it to other people.
4 - you find the ad disruptive (funny, counterintuitive, odd) and you tell
everyone you know to see it too.
To get #3 or #4 is considered amazingly effective. Less that 1% of all
advertising will make it to "word of mouth."
I see that this ad scored a #4 for you. I'm glad that the marketing
department is doing such a fine job.
I'm not kidding.
--- Nick Malik [Microsoft]
MCSD, CFPS, Certified Scrummaster
Disclaimer: Opinions expressed in this forum are my own, and not
representative of my employer.
I do not answer questions on behalf of my employer. I'm just a
programmer helping programmers.